Hi, I'm Yonatan.
yshipp is my independent PPC practice. I work with a small number of businesses at a time, so each account gets real attention instead of a monthly checkup.
Why boutique
At a large agency, the person who sold you the service is rarely the person running your campaigns. Here it is the same person. I set up your tracking, build your campaigns, watch the numbers and answer your messages.
That keeps communication short and decisions fast. When something changes in your business, the campaigns change with it the same week.
What I care about
Leads, not clicks. Impressions and click-through rates are useful signals, but the number that matters is how many real enquiries came in and what each one cost.
Honest measurement. Good optimisation starts with tracking you can trust, so that is always the first thing I check and fix.
Clear reporting. You get straightforward reports that explain what happened, why, and what comes next.
Who I work with
Mostly service businesses in Israel that rely on enquiries — clinics, studios, local services and B2B companies — running campaigns in Hebrew, English or both.
Let's talk about your goals
A short call is usually enough to see whether we are a good fit.